Vendor-MGT More media mileage. Same budget.

The continuum

We manage your agency like it's our own budget.

A pitch fixes the promise; vendor management keeps it true. We stay at your side from briefing to evaluation - steering the agency, reading the reports, checking every commitment against the contract - as the coach on your touchline, not a cop with a flashlight. You decide; we make sure you decide on facts.

Talk about your agency How it runs

Two layers, one service

A machine that never stops reading - and a person who knows what it means.

The machine

The always-on watchdog

Our AI reads delivery and billing continuously and tests them against the promise you signed: prices and conditions, quality and definitions, frequency, fees and principal-media margins. Drift surfaces in the period it occurs - not at year-end.

The person

The coach on the touchline

We come to every agency conversation with the numbers already dissected - so the meeting is about steering, not about arguing whose figures are right. Better briefings, sharper evaluations, a stronger agency. That's the point. And it cuts both ways: good performance gets seen and credited - our numbers prove what your agency does well, too.

Agencies feel at home in this arrangement - good work is genuinely seen, and where performance falls short, we look forward together: not whose fault, but what's next.

How it runs

No standing meetings for the sake of it. We follow the rhythms that matter.

VM–001The campaign rhythm Briefing, flight, evaluation, adjustment - we're involved at every step of every campaign, so each one starts sharper than the last.
VM–002The market rhythm The annual briefing, the yearly negotiations, the evaluation moments - including the ones at the table with your agency, from the annual review to next year's brief.
VM–003The machine rhythm Always on, in between everything: compliance checks against the contract, delivery against the plan, and an alert to you the moment something drifts.
VM–004Your team grows with it Media is a specialist niche - no marketing manager is automatically a media expert, nor should they be. Through the year we run a media performance management program, and where useful we coach your team on the job: every campaign leaves your people a little sharper.

Trust, but verify: everything promised in the pitch, checked in the operation.

What we check

The contract is the yardstick. Every period, every line.

CHECK 1

Prices & conditions

Are the pitched rates, discounts and conditions actually landing on your invoices - or eroding over time?

CHECK 2

Delivery vs. promise

Did the plan run as sold: the reach, the frequency, the placements - measured on the yardstick we signed together.

CHECK 3

Quality & definitions

Same word, same number: every metric held to the definition register - viewability, audiences, windows, the lot.

CHECK 4

Fees & margins

Every fee visible, every principal-media margin disclosed - the front door stays open, so no windows need to.

Every finding leads back to a source line - a report, an invoice, a clause. Facts first, then the conversation.

The subscription

One agreement, the whole cycle.

On subscription, vendor management runs continuously - and the scan and pitch repeat on your rhythm, every two, three or four years, whenever the market or the relationship calls for it. One partner from briefing to evaluation to the next reset. That's the whole idea.

Our experience is based on working with brands like

  • Heineken
  • Smint
  • McDonald's
  • Toffifee
  • Gillette
  • Fruittella
  • Chupa Chups
  • Sano
  • Duracell
  • Frisk
  • Amstel
  • Leiman Schlussel
  • Pampers
  • Spin Master
  • Lindt
  • Alfa
  • Mentos
  • Happydent
  • MGA Entertainment
  • Fischer
  • Werther's Original
  • Marley
  • Perfetti Van Melle

The first step

Wondering what your agency's promises are worth today? Start with a scan.

Request the mileage scan