Vendor-MGT More media mileage. Same budget.

The first step

A paid diagnosis that tells you the odds - before you commit to anything.

The Mileage Scan reads your current media - plans, reports, contracts and invoices, online and offline - and tells you, in probabilities, how much more working reach the same budget can deliver. Fixed fee, weeks not months, and fully credited if you proceed to a pitch.

Request the scan What you get

What you get

Honest odds - and a yardstick we both sign before anything else happens.

≥ 10% more mileage
85%
≥ 20% more mileage
60%
≥ 30% more mileage
20%

Example scan outcome. A probability is a professional estimate, not a guarantee - and we put that in writing too. We agree the yardstick up front and record every prediction next to its outcome.

The yardstick, agreed up front

  • What we count: working reach at the frequency your strategy needs - effective frequency or continuous 1+ reach - within your target group, for the same budget
  • Against what: a baseline we fix together before anything starts
  • Checked by whom: our independent measurement, benchmarked against the market
  • Signed by both of us - so the result can never be argued away

What we need from you

Only documents you already have. We never plug into your systems.

DOC–001Briefing & objectives What the media should achieve, in your own words - a page is enough.
DOC–002Target groups Who you want to reach, per brand or campaign.
DOC–003Budget & channel split Total spend and how it divides across media and markets.
DOC–004Media plans The annual plan or flowchart your agency works from.
DOC–005Agency reports & post-buys What was delivered, as your agency reported it.
DOC–006Contracts & invoices Conditions and a sample of invoices - where the hidden money usually lives.

Your documents are destroyed after the analysis. We keep only anonymised market statistics - traceable to no one.

How it runs

Weeks, not months - and you see what's missing before we judge what's there.

WEEK 1

Onboarding

NDA, secure document transfer, and our request list. Your effort: forwarding what you already have.

WEEK 1–2

Step zero

Completeness check and the definition register - per market, per medium. What's missing is a finding in itself.

WEEK 2–3

The analysis

Planned, reported and invoiced laid side by side; working reach modelled across every channel - online and offline, cookieless.

WEEK 3–4

The odds report

The probabilities, the findings with their sources, and the yardstick - signed by both of us if you decide to proceed.

Every number in the report leads back to a source line - a page, a clause, an invoice. That is the whole method.

The deal

Priced up front, credited in full, yours to keep.

Fixed fee

No open-ended consulting

One price, agreed before we start - sized to your scope, one market or thirty, and credited in full if you proceed. No hourly surprises, no scope creep.

Fully credited

The scan is a down payment

Decide to proceed to a pitch or audit, and the scan fee is deducted in full from that fee.

No strings

The findings are yours

The odds, the findings and the yardstick are yours to keep - whatever you decide, with whoever you decide it.

Our experience is based on working with brands like

  • Heineken
  • Smint
  • McDonald's
  • Toffifee
  • Gillette
  • Fruittella
  • Chupa Chups
  • Sano
  • Duracell
  • Frisk
  • Amstel
  • Leiman Schlussel
  • Pampers
  • Spin Master
  • Lindt
  • Alfa
  • Mentos
  • Happydent
  • MGA Entertainment
  • Fischer
  • Werther's Original
  • Marley
  • Perfetti Van Melle

The first step

Request the scan. In weeks, you'll know what's in your budget.

Request the mileage scan