Who we are

25 years opening the offline box - and the AI we built to open the digital one.

Vendor-MGT combines two things that rarely live in one house: the decades of pitch, audit and negotiation craft its founder brings, and an in-house engineering team that builds the AI we scan, review & audit with. One reads the deals; the other reads the machines. Your budget flows through both.

The story

While the market kept running the old playbook, we went and built the new tools.

Vendor-MGT was founded by a consultant who spent 25 years organising media pitches, audits and vendor-management programs for advertisers large and small - hundreds of pitches, in more than fifty countries, from nearly every EU market to APAC including Japan, China, Korea and Australia, and across MENA. Along the way he shaped how the advertisers he worked with compared agencies on price and conditions - and how they managed their media budgets.

He sold his client portfolio to an international audit firm and stepped out of the market. Years later he returned - and built the AI analysis engine this firm runs on. Not to sell software, but for one reason: media had grown a second black box. Next to the offline world of deals, rebates and conditions came a digital one of programmatic trading, principal media and algorithms that answer to their owner, not to you. Reading the first takes deal-craft. Reading the second takes machine-craft. Vendor-MGT is where the two finally live together - on your side of the table.

25+
years in media pitches, audits & oversight
50+
countries pitched - EU, APAC, MENA and beyond
100s
of pitches run, for global brands and local ones
AI
built in-house, not licensed

Our experience is based on working with brands like

  • Heineken
  • Smint
  • McDonald's
  • Toffifee
  • Gillette
  • Fruittella
  • Chupa Chups
  • Sano
  • Duracell
  • Frisk
  • Amstel
  • Leiman Schlussel
  • Pampers
  • Spin Master
  • Lindt
  • Alfa
  • Mentos
  • Happydent
  • MGA Entertainment
  • Fischer
  • Werther's Original
  • Marley
  • Perfetti Van Melle

Our religion

Independent. In writing.

  1. We never buy or resell media.
  2. We never sell technology we would later have to audit.
  3. We never sit on both sides of the table.
  4. We are paid one transparent fee - by you, and only by you.
  5. Your documents are destroyed after the analysis. We keep only anonymised market statistics - traceable to no one.

No success fees on savings. No kickbacks. No exceptions. Our only asset is that you can trust our numbers.

A note to agencies

If you run a clean shop, we are the best pitch you will ever be in: a fair brief, a real decision, a yardstick that protects you too - and a consultant who is paid by the client, never off your margin. We are not against agencies. We are against not knowing.

The first step

The story is nice. The numbers are better.

Request the mileage scan